For National Girls and Women in Sports Day, I was tasked to create 4 different templates for the women's teams to use for a post. Below are the posts from the teams Instagram pages. Across accounts, these posts generated engagement consistent with a 30 day average of each.
I created these four templates by using assets from the Syracuse Athletics libraries. I wanted to make each of the templates different, while maintaining a stylistic approach that would blend in with each of the team's pages.
Syracuse primarily uses the Sherman sans and Sherman and serif typefaces as represented in each of the templates. Another stylistic element I made sure to incorporate was the paper tears as featured in all of @cuse accounts.
