This is a poster I created for the Syracuse Softball team's schedule announcement.
I started with the orange and blue split background then using four media day photos given to me, I faded them into each other and the background using the adjustment brush and blur tool. Using exposure and saturation with an adjustment brush I filtered the photos to look cohesive with the glow.
For the schedule part, I debated the format of this. With each team having a wide range in quantity of games in a season, I had to configure all of the information in a small space while bearing in mind readability, clarity and engaging visuals. I settled on a column format using the tightest typeface we use, Sherman Block Condensed. ThenI color coded it for home and away games and using alignment tools and rule lines, ensured that everything was perfectly aligned.
Finally, I took the poster into InDesign and give it .25 of an inch worth of bleed before printing it.
